1. To make Nigerian
entertainment and creative products a major source of foreign exchange earnings
for the country, more emphasis should be placed on the quality, standard,
credibility, integrity, packaging and pricing to make the products more
appealing and have competitive edge.
2. The issue of censorship, though necessary, should be
tailored towards protection of Nigeria’s cultural values and integrity and
classification of movies should be considered.
3. To harness and maximize benefits from export of Nigerian
entertainment products, the industry should be well structured to ensure
adequate foreign exchange revenue generation.
4. Advocacy by the stakeholders to the existing relevant legislation should be continually reviewed and amended where necessary to
address emerging situations such as the issue of digital distribution and
online piracy.
5. In an effort to develop the services sector
(entertainment industry inclusive) the government should come up with an
incentive for service exporters.
6. To ensure the formalization of the export of the
services industry, conscious effort should be devoted to capture data and
repatriate revenue.
7. There is need for capacity building for the
practitioners as well as building of the Nigerian entertainment brand for
effective development and promotion of the industry.
8. The relevant government agencies in the entertainment
industry should partner and energize to develop the industry.
9. The practitioners in the entertainment industry should
develop linkages with partners in other countries as well as belong to
international associations to enable them reap the benefit accruable to the
industry.
10. There is need to adopt global best practices in
marketing and distribution of Nigerian creative work in the entertainment
industry.
11. Practitioners (distributors) should consider the use of
Export Management Companies (EMC) who possesses the know-how for effective
marketing regionally and globally.
12. Since Nigerian films and music are globally available,
they should be vehicle of highlighting our cultural values and build a
positive image of the country hereby creating a platform for inflow of direct
foreign investment (DFI)
13. Investors should be encouraged to build infrastructures
which will make Nigerian films more competitive and export-attractive.
14. To check piracy of Nigerian entertainment work,
appropriate packaging, designated seals, and other security measures should
be placed on exportable products.
15. There should be a shift from making movies on VCD to
DVD, blurry and higher formats in line with global best practices.
16. Trade agreements e.g., the EPA between EU and Nigeria
should include the services sector (to which the entertainment industry
belongs) to ensure that maximum economic benefits are derived.
17. The forum recommended the formation of a technical
committee to chart a pathway for developing the entertainment industry for
export (tackling issues of quality, content, marketing, distribution, funding
etc.) with members from the relevant government agencies and representatives
of the stakeholders with the Nigerian Export Promotion Council (NEPC) as the secretariat to come up with
the modalities.
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