Friday 4 July 2014

India, food industry potentials and opportunities


India is the world's second largest producer of food next to China who is the world largest but accounts for less than 1.5% of International Food Trade. The Indian Food Sector is poised for a rapid growth and has potential to become reliable outsourcing partner in the Food Industry given its strength in primary Food Sector.
The Indian food brands are now rapidly increasingly finding prime shelf space in the retail chains across US and Europe.

Potential Sectors:
Prominent among the areas waiting to be tapped are canning, packaging, refrigeration for dairy, poultry, fisheries, meat, ready to eat products, cereals and grains, soft drinks consumer product groups like confectionery, chocolates, coco products, soya-based products, mineral water, high protein foods and nutraceuticals, apart from health food and health food supplements, a rapidly rising segment of the food processing industry.

Government Role;


The Government of India has ultimately taken decision to allow 51% Foreign Direct Investment in multi-brand retails. This decision has been described as a step forward to open the retail sector for world's renowned brands entry into India. Leading industrialists have reacted with a great sense of relief. To them it is a pleasant surprise by sheer magnitude of the far-reaching measures unleashed by the government. The domestic industry hopes that the spate of economic reforms announced by the government will be a “mood lifter”, improving the global perception on India and having a positive effect on its sovereign rating. The Govt. has also approved proposals for joint ventures, foreign collaboration, industrial licenses and 100% EOUs envisaging an investment of Rs. 19,100 Crores (US$ 4.80 billion) during the same period. Out of this, foreign investment is over Rs.9100 Crores (US$ 2.2 billion)

World's well established brands in food segment are readily available in India markets like American Garden, Unilever food products from USA, Agnesi Pasta from Italy, Dana regular & sugar free jam & butter cookies from Denmark, Kikkoman sauces from Japan, Olicoop Spanish Olives, Italian olive Oil, Ong's oriental food & sauces from Singapore/China, Beverages from UK, Chocolates & confectionery from Germany, Butter Toffees from Argentina, Salad dressings, Mayonnaise & Mustered Oil from Holland, Canned seafood & vegetables from Australia, sparkling grape juice from France, baby accessories from Taiwan, variety of mushrooms, Mexican food, Turkish delights, corn and Thai products and soon, list is endless.

Other Developments:
The Ministry of Agriculture is aiming to double the production of all food crops through National Food Security Mission, and disseminating latest and modern practices of production and post harvest care. On the export front, APEDA is targeting agricultural and processed food exports in the range of Rs.4000-5000  (US$ 15 billion) in coming years.

The need of the hour in India is increased productivity of grains and building of an effective supply chain to ensure that what is produced in the farm reaches the consumer in good shape. Greater use of machinery have, therefore, become necessary in India, where plenty of produce is available for value addition and food processing, but have technical constraints in enhancing production and productivity because of inadequate exposure to high technology & inputs, coupled with advanced production practices, preservation, logistics and marketing. As a result, India is emerging as one of the hottest destinations not only for Food Processing and Packaging Machinery & Equipment imports from European and South East Asian Countries but also for Agro-Food products from international suppliers.

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